Themed Entertainment Market Study
Evaluating the future developments in the industry
Conducted during internship at the Cumming Group
Project Overview
I conducted a comprehensive market analysis to evaluate the long-term opportunities within the themed entertainment sector and assess the firm's strategic positioning. The presentation examined industry trends, market drivers, key competitors, geographic growth regions, and emerging project opportunities. The research was used to build a business case for increased investment in themed entertainment services and explore opportunities for future expansion, including the potential development of a Middle East presence.
Outcomes
The research I conducted was used by the firm to find new work and opportunities within the field. I presented the information to my team in LA. The 84-slide deck was later presented to higher executives.